Brandon's Blog

3/21/2013

If This Then That

I just signed up for IFTTT (pronounced like “gift” without the “g”), which stands for If This Then That.  It’s a difficult-to-monetize hot startup that connects different web resources together for free.

I just made my first recipe:

IFTTT

This polls an RSS feed and adds its content to my Pocket (formerly Read It Later) queue.

Pocket is what I use on my tablet to read articles I find on either my cell or my work computer, generally, and don’t have time to read on the spot.  It strips out the advertisements and formats the article for eBook-style consumption on a tablet, cell, or computer.

I’m excited to try it out.  I find that a 7” tablet is very app-driven, where a 10” is probably more web-driven.  Apps like Pocket really make it a pleasant device, kind of a Kindle for the web.